Before being a farmer, João Honório was a beekeeper. He had bees, made his honey, but that was all. The woman, Ruth, "had never planted lettuce" as she says. Sheworked as a physiotherapist with at-risk children and Alzheimer's patients. But little by little, the passion for the land and earth (literally) grew in both of them. "I started to look at this differently, to have environmental concerns,".